'A League of Their Own,' 'The Wheel of Time,' and 'Reacher' will be among the shows streaming on the ad-supported video platform.
joining May 26, and other shows includingbeing added later in the year. The shows will remain ad-free on Prime Video.
In conjunction with the move, the Freevee Originals FAST channel has been rebranded as the Amazon Originals channel, including both Freevee originals likeThe move by Amazon underscores how premium streaming players are rethinking their streaming strategies in what has become a complex operating environment.
It also serves to more effectively monetize programming that has already been bought and paid for, this time leveraging advertising to help it do so. Amazon is hosting its newfront presentation to advertisers at New York’s Lincoln Center Monday night.
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