Amazon sees steady growth in South Africa, attracting thousands of new shoppers

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Amazon sees steady growth in South Africa, attracting thousands of new shoppers
AmazonE-CommerceCompetition
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Amazon.co.za reports continuous sales growth, welcoming thousands of new customers weekly. The online retailer aims to expand its market share in South Africa, facing competition from established players like Takealot and newcomers like Shein and Temu. Amazon highlights its customer-centric approach, emphasizing convenience and value through its delivery options and diverse product offerings.

Online retailer Amazon .co.za says it has seen steady growth in sales, with thousands of new local shoppers taking to its platform every week.shop in SA to take on established players, such as Naspers-owned Takealot and online marketplaces Bob Shop and Massmart-owned Makro Marketplace.

Robert Koen, MD of Amazon Sub-Saharan Africa, tells ITWeb: “We are very pleased with the performance of our Amazon.co.za store thus far, particularly our customers’ response to our first-ever Black Friday Sale event in South Africa. While Amazon is not able to provide performance figures at a country level, since inception, the online shopping site has onboarded thousands of sellers and small businesses, with the aim to have more than 60% of sales on its e-commerce store being from independent sellers.“We have had thousands of sellers register for our marketplace and we are working with them to get their products onto the store and into the hands of South African customers.

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