Amazon’s Prime Video is redesigning its much-maligned user interface ahead of its major fall releases.
Amazon.com Inc.’s Prime Video is revamping its much-maligned user interface ahead of its major fall releases.
“This redesign simplifies site navigation, making it easier for customers to explore Prime Video’s expansive offerings and find the content they love,” Prime Video said in a statement. Amazon AMZN, +0.18% said improvements include a more user-friendly navigation system, an easier way to watch live and programmed sports, an improved search function and new carousels — similar in look to rival Netflix’s NFLX, +0.96% — featuring new and notable programming, such as a “Top 10” list of most-watched content.
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