Amazon’s vast product range and ability to tailor products and services to customers will result in it dominating South Africa’s e-commerce market within five years.
Amazon’s ability to offer a vastly superior range of products to its competitors has made it the dominant player in many of the markets it operates, and South Africa will be no different.that Amazon usually takes a slow and measured approach to launch in new markets.
In October 2023, Amazon announced that it would launch Amazon.co.za in 2024, providing South African-based sellers the ability to reach customers nationwide. There has been great excitement around Amazon’s South African launch, with many expecting the world-class service levels that make it the world’s largest e-commerce company.
Amazon’s publicly published pricing model is similar to Takealot’s, with negligible price differences for being a third-party seller on each platform. On the other hand, Bush thinks Amazon will dominate in this space as they will simply be able to offer more products than Takealot and tailor their services to individual consumers more effectively.
At its launch in Australia, Amazon offered 7.5 million products on its platform and within five years, this had ramped up to over 200 million. In the process, it became the dominant e-commerce player in the country.