Amazon’s Live Radio Platform Amp to Start Funding Creators Who Build Loyal Audiences

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Amazon’s Live Radio Platform Amp to Start Funding Creators Who Build Loyal Audiences
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The monthly fund will reward creators who consistently engage with the app and build “meaningful” fanbases.

While it is star-studded, Amp is a free platform focused on letting regular users play the role of radio DJ, and the new fund hopes to bolster that mission. Any U.S.

Amp will reward funds to creators who are “building community and culture” on the app “based on consistency of content and meaningful audience engagement over time,” according toon the Amazon blog. To be eligible, creators must also have hosted a show in the qualifying month. Selected creators will receive an email the following month with instructions on how to claim their money.

“Creators are the heart and soul of Amp, and the Creator Fund is our next step toward recognizing the commitment of people who are doing what they love by making innovative shows that inspire and entertain,” saidvp of Amp. “We’ve spent our beta listening to the early adopters of our creator community, and we understand that monetization is crucial for them.

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