Amazon's iRobot deal in EU antitrust crosshairs

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Amazon's iRobot deal in EU antitrust crosshairs
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BRUSSELS : Amazon's $1.7 billion acquisition of robot vacuum cleaner maker iRobot may reduce competition and strengthen Amazon's position as online marketplace provider, EU antitrust regulators warned on Thursday. The European Commission opened a full-scale investigation and will decide by November 15 whe

BRUSSELS : Amazon's $1.7 billion acquisition of robot vacuum cleaner maker iRobot may reduce competition and strengthen Amazon's position as online marketplace provider, EU antitrust regulators warned on Thursday.

Antitrust enforcers around the world have stepped up scrutiny of Big Tech acquiring smaller rivals, concerned about the accumulation of troves of data by a few companies, and big players leveraging their dominance into new markets. IRobot made its first Roomba robot vacuum in 2002. Amazon has previously said the vacuum cleaner market is very competitive, with lots of Chinese players.

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