The Amazon AR app will work with boxes pre-printed with QR codes — which have only now started going out — to unlock different experiences.
When Amazon’s not jangling retail nerves with its October Prime Day shopping event, it’s apparently advancing new technologies, from a palm-reading device to its latest work with augmented reality.
At launch, the primary experience centers on a seasonal pumpkin theme: Users can draw a pumpkin on the box and it jumps out in AR, viewable using the phone’s screen. From there, they can customize the design and capture the AR image or put it in interactive selfies, which become animated along with the user’s movements.
There aren’t a lot of QR-coded boxes circulating yet, so the company posted an online version to enable the public to get a taste.Amazon is no stranger to AR. But unlike with its AR View for furniture or home goods shopping, commerce is not the point with this app. Ramping up social media, á la Snapchat Lenses, might be, especially since the interactive AR visuals can be saved and shared.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Big-box retailers like Walmart, Target try to beat Amazon on speed by focusing on curbside pickupThe big-box retailers like Walmart and Target will try to win on Amazon Prime Day by fulfilling online orders quickly through curbside and in-store pickup.
Read more »
California election officials say GOP's unofficial ballot drop boxes are prohibitedQuestions arise after an Orange County Republican official posts a photo of himself next to a metallic box marked 'official ballot drop off box.'
Read more »
Amazon Prime Day 2020: Beware of these online shopping scamsScams involving fake tracking codes and delivery mix-ups have become quite popular during the online holiday shopping rush over the past few years. And this latest twist where scammers pretend to be from Amazon follows a similar script.
Read more »
Jane Seymour Says Her Grandkids Are Watching 'Dr. Quinn' Amid QuarantineJane Seymour exclusively told Us Weekly about her ‘wonderful’ quarantine experience with her grandchildren — read more
Read more »