Amazon's pulling back from productions aimed at kids. thewendylee reports:
Jennifer Salke heads Amazon Studios, which is reportedly moving away from producing shows for kids.
Instead, the company will focus on shows that families can view together and content for young adults. The move comes after executive changes at Amazon. Its head of kids programming, Tara Sorensen, left the company in 2017 and now works at Apple with a similar title. Her successor, Melissa Wolfe, was named theWolfe was unavailable for an interview, but last year, she toldthat figuring out “how can we excite families and parents who are looking for things to provide their kids to watch” was part of the thinking behind Amazon’s content strategy.
Unlike many of its competitors, Amazon allows users to pay for two types of subscriptions — an $8.99-a-month Prime Video membership, for video streaming alone, or a $12.99-a-month Prime membership, which also includes free shipping on its online shopping site and other perks. For some customers, Amazon’s original shows and movies are just an additional benefit to their overall Prime membership.
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