Prime Video is not about to let rival Netflix forget about its previously benevolent attitude toward password sharing. Replying to a blissed-out 2017 tweet by Netflix (“Love is sharing a pass…
In a mock-up of Netflix’s home screen, which presents all of the user profiles associated with an account, the Prime Video account provided a taunting answer to the question, “Who’s watching?” It replied, “Everyone who has our password,” punctuating it with a heart emoji. The tweet has generated more than half a million likes since being posted Thursday.
The effort to rein in sharing has been accompanied by Netflix’s launch last fall of a cheaper, ad-supported subscription tier. Wall Street analysts have said the two initiatives, working in tandem, could generate billions of dollars in supplemental revenue in the coming years.
While clashes between brands are nothing new on social media, particularly in the tech world, Prime Video’s snarky tone contrasts with the magnanimous
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