Amazon Prime Video today has struck an exclusive, multi-film licensing deal with the Housefull franchise producer Nadiadwala Grandson Entertainment. The deal will see six Bollywood movies from Saji…
Amazon India's Aparna Purohit & Gaurav Gandhi On Super-Serving India With Local Language Originals; Streamer Lining Up True Crime Push
Sajid Nadiadwala, Managing Director of NGE said: “Amazon Prime Video has been instrumental in breaking all barriers in entertainment – geographical, linguistic, or otherwise. In Prime Video, we believe we have found a partner that not only shares our vision of offering immersive cinematic experiences, but also provides global distribution to the best stories from the Indian entertainment ecosystem.
“This collaboration marks NGE’s first-ever, worldwide exclusive, multi-film, multi-year deal with Prime Video – we are confident that this partnership of inclusive cinema will enable our upcoming titles to travel beyond geographies and add further value to Prime Video’s stellar content selection. As the world of storytelling evolves across genres, I believe this association will pave the way for more collaborations between the two brands to follow.
The news comes soon after Amazon unveiled a 40-strong line-up of Indian originals, including drama series and features, and revealed a movie rental service, ustomers early access to Indian and international features as rentals. More recently, Amazon India bosses told Deadline an unscripted push will soon commence as the service seeks to solidify its local position.
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