The online retail giant sold more than 300-million items during its premier annual sale
Online spending in the US rose 8.5% to $11.9bn during Amazon.com’s two-day Prime Day promotion, according to Adobe, helping boost traffic on competing sites such as Walmart.com and Target.com that held their own sales.
Inflation-weary shoppers largely stocked up on household items. The Adobe estimate measures total online spending across multiple retailers, based on data from transactions involving more than 100-million products. The average Amazon order during the event was $55.26, up 16.8% from Prime Day in 2021 which was held in June, according to Numerator, which based its calculation on 58,934 orders from 21,306 households. Two-thirds of shoppers didn’t seek better prices on other websites and did all their shopping on Amazon, according to the retail consulting firm.Rising costs prevented many brands and merchants from offering steep discounts.
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