Amazon.com's Prime Day shopping event saw U.S. online sales rise nearly 6% to $6.4 billion from a year ago on its first day, as heavy discounts lured bargain-hunting customers who splurged on appliances and toys, Adobe Analytics data on Wednesday showed.
"Given the momentum we are seeing from day one, we expect day two to be pretty much at this level and that should allow us to see between $12 billion and $13 billion for the two-day event," said Vivek Pandya, lead analyst, Adobe Digital Insights.
Adobe's Pandey said the event is a chance to stock up on back to-school items, especially apparel and electronics, whose sales were up 26% and 12%, respectively, compared to average daily sales in June.
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