Amazon Prime Day by the numbers: Americans stocked up on electronics and household essentials amid soaring inflation, buying more than 60,000 items per minute. Worldwide, shoppers snagged more than 300 million items, averaging 100,000 items per minute.
While some of the most hyped Amazon Prime Day deals were for consumer electronics like Apple AirPods AAPL, +1.13% and Alexa-enabled smart home devices, many Americans used the two-day sale to stock up on household essentials amid soaring inflation.
What’s more, household essentials cracked Amazon’s top five shopping categories in Numerator’s survey this year, which was unusual because the bestsellers tend to be Amazon’s own products, the analysts said, like its Alexa-enabled smart home devices. And the latest consumer price index report, which found inflation hitting a 41-year high, hit smack dab in the middle of the two-day Amazon sales event this week.Most of Numerator’s surveyed shoppers said that inflation was on their minds while scrolling through both days of Amazon’s bargains. One in three said they waited for the sale to purchase a specific item at a discounted price, and 28% passed on a good deal because it just wasn’t a necessity.
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