Prime members will also receive a 10% discount on select items.
Amazon Fresh has joined its competitors in slashing the prices of groceries. The company will reduce the prices of 4,000 items in-store and online, per the network, which reported that the markdowns will rotate on a weekly basis.Sarah Wyeth, a managing director with S&P Global Ratings, told CNN that the cost of goods has risen 20% to 30% higher than what customers were paying three years ago, noting that incomes have failed to keep up with rising costs.
“Increasing our weekly deals across thousands of items and expanding the reach of Prime Savings at Amazon Fresh is just one way that we’re continuing to invest in competitive pricing and savings for all of our customers – both in-store and online,” worldwide vice president with Amazon Fresh told CNN.it was cutting the price of 250 grocery items, saying it doesn't "want food prices to hold people back from getting together with friends and family or spending time outdoors this season.
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