Amazon's Prime subscriber milestone reflects the role that faster and more accessible fulfillment capabilities can play
the perk is available in since then, culminating in the number of products Amazon delivered in the US with one-day and same-day delivery quadrupling in Q4 2019.
Providing free one-day shipping may be convincing more consumers to sign up for Prime: 77% of US consumers reported that free shipping is key to getting them to make a purchase online and 35% said the same of next-day shipping, per afrom Walker Sands. And as Amazon adds one-day shipping for more products and markets, the perk could bring in even more Prime subscribers going forward.
Its increased grocery delivery capabilities. Amazon’s grocery delivery orders from Amazon Fresh and Whole Foods more than doubled in Q4 2019 on an annual basis, per Bezos, and a key part of its increasing popularity may be related to Amazon’s recent move tothe $14.99 fee Prime subscribers previously had to pay to use Amazon Fresh on top of their Prime subscription fee.
This likely attracted consumers to sign up for Prime because, by removing the additional fee, Amazon started providing free grocery delivery for Prime subscribers who lived out of range of Whole Foods‘
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