AlphaTauri F1 Team Set for Rebrand and Even Closer Ties with Red Bull

A name change is in the pipeline for the 2024 season but it remains a work in progress.

“Part of that rebranding exercise and establishing a set of values and a portfolio of this team is obviously discussing with a couple of sponsors, and with those sponsors we are offering them and we are discussing the option of also having a title partnership of the team,” he said.“Unfortunately, as we are bound by NDAs, we cannot discuss any details but yes we are actively discussing title partnerships with partners to move forward.

“Currently we have Scuderia AlphaTauri, that’s a deal that’s valid and functioning, and we are very proud until the end of this year, as that one is running out, we are discussing with them [AlphaTauri], discussing with others, the options of moving forward.”“We saw in the last two years was not really in the place that we wanted, especially from last year,” said Tsunoda. “I think, well, probably Helmut thought that we need to change something.

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