Both companies are developing technology that can create realistic scenes from a text prompt, and have offered tens of millions of dollars to partner with studios in some capacity.
Alphabet and Meta Platforms have held discussions with major Hollywood studios about licensing content for use in the tech giants’ artificial intelligence video generation software, according to people familiar with the matter.
Big money is at stake. On Wednesday, News Corp, parent of the Wall Street Journal and other media outlets, agreed to allow OpenAI to use content from more than a dozen of its publications in a deal that could be worth more than $250 million over five years. Hollywood studios are already using artificial intelligence in production, as are many filmmakers. Tyler Perry has used the technology to re-create the makeup he wears for his Madea character in movies. Director Robert Zemeckis has deployed artificial intelligence to de-age Tom Hanks in an upcoming film.
Perry, an actor, filmmaker and studio owner, was so amazed by a demonstration of Sora that he put plans for an $800 million studio expansion on hold earlier this year. He has been vocal about the opportunities AI represents for studios, but also in raising the alarm about the technology’s impact on labour. He has called for the industry to rally together and formulate some sort of regulations. “If not, I just don’t see how we survive,” he told the Hollywood Reporter in February.
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