Alipay is making big inroads in Europe as Chinese tourists flock to the region, according to the leader of the Chinese firm's European division.
Roland Palmer, head of Europe for Alipay, told CNBC on Tuesday the company has tripled the number of European merchants accepting its online and mobile payment platform to "tens of thousands" in the past year.
"We're talking about tens of thousands of merchants who are really excited about the opportunity that Alipay provides them to tap into those wealthy and middle class consumers who are traveling to see the world and want to buy great brands from Europe," Palmer said in an interview from the Money20/20 Europe conference in Amsterdam.
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