After years of reconnaissance, China's retail king Alibaba is finally makin...
MADRID/HANGZHOU, China - After years of reconnaissance, China’s retail king Alibaba is finally making its move on Europe. It is undercutting Amazon sellers’ fees to attract vendors but has had mixed results, six sources with direct knowledge of the matter said.
Some of the brands did not feel the site, whose fashion offerings include an imitation leather miniskirt for about $18 and an acrylic batwing sweater for $14, was the right showcase for their products, sources said. Both Benetton and Tendam declined to comment officially on whether they were approached. Neither brand sells on AliExpress but they do sell on Amazon. Mango said it did not sell on AliExpress with no further comment. It does not sell on Amazon .
But in the past six months it has started a drive to open up the platform to local vendors and brands as its seeks to replicate a highly profitable model of virtual malls that has seen it swallow more than half of online sales in China. AliExpress has waived monthly rates for sellers in Spain to attract their business while commissions for goods sold are set at 5% to 8%, according to a senior source close to the company.
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