Alfa Romeo has confirmed that the next-generation Giulia will be a crossover SUV when it launches in 2026. The move is part of the brand's 'multi-energy' strategy, which will offer both electric and combustion engine options. The Giulia will be positioned above the Tonale and Junior in Alfa Romeo's lineup.
Alfa Romeo has revealed more details about the highly anticipated replacement for the Giulia, confirming that it will transition into a crossover SUV when it launches in 2026. This shift in body style comes as a surprise to many, but the brand aims to address lagging sales in key markets like Europe and North America. The second-generation Giulia will be preceded by the all-new Stelvio, expected to debut later this year as a fully electric vehicle based on the STLA Large platform.
Alfa Romeo is adopting a 'multi-energy' strategy that will encompass both electric and combustion engine options. This approach allows them to cater to a wider range of customer preferences and ensures the viability of their dealerships. While the Stelvio will exclusively embrace electrification, the Giulia will offer the choice of a combustion engine alongside its electric module. This decision reflects Alfa Romeo's recognition of the need to retain customers who are not yet ready to fully transition to electric vehicles. The Giulia will be positioned above the Tonale and Junior in Alfa Romeo's lineup, offering a more spacious and versatile option for buyers seeking a crossover experience. The brand has confirmed that the 2.9-liter bi-turbo V6 engine, currently powering the Giulia Quadrifoglio Verde and Stelvio Quadrifoglio, will be updated to meet new emissions standards and continue to be offered in both models.The upcoming Giulia will share the same platform as the Stelvio, but will feature a distinct design and bodywork. Alfa Romeo's CEO, Santo Ficili, hinted at a bold and innovative approach for the new Giulia, emphasizing its unique character and appeal. The brand is also considering reviving the Giulietta nameplate, but only if there is sufficient market demand. Currently, Alfa Romeo's focus is on expanding its SUV offerings and meeting the evolving needs of its customers
ALFA ROMEO GIULIA SUV CROSSOVER ELECTRIC VEHICLE COMBUSTION ENGINE MULTI-ENERGY STRATEGY AUTOMOTIVE INDUSTRY
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