Alexandra Lange explores the history of American malls

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Alexandra Lange explores the history of American malls
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  • 📰 TheEconomist
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As America’s suburbs have diversified, so have their malls. One in Texas has become a destination for Mexican cuisine; mariachi bands entertain shoppers

Save time by listening to our audio articles as you multitaskWriting a history of shopping malls is a multifaceted task. They seem utilitarian, and were originally envisioned as venues for supermarkets, dentists and post offices. But the mall is also a social hub and an architectural challenge. Ms Lange examines the enduring influence of architects such as Victor Gruen and Jon Jerde as shopping centres developed into places of entertainment.

As the tendrils of suburbia and exurbia extended across America, malls became a feature of the landscape. They sprouted food courts, arcades and central atriums in which to see and be seen. This is the mall of teen movies such as “Fast Times at Ridgemont High” and “Mean Girls”. Developers aimed to recreate the conviviality of city streets and shopping plazas on a private, controlled site. But only up to a point: mall police were used to restrict loitering and protests.

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