Some rushed to defend the supermarket
Viewers have picked up on a 'dark joke' over the unfortunate positioning of Kevin the Carrot in Aldi's Christmas advert. Not everything is as family-friendly as it would first appear, fans have said.
"Fearing that his plans had left him quite exposed, he made a hasty exit to become a snowman's nose," the narrator says. However, Kevin completely misses the snowman's face, instead landing much lower, and people could not help but notice he resembled a different body part.Outraged, one Twitter user asked: "Don't you think that is quite inappropriate?" A second person agreed: "Not appropriate for an advert aimed at family viewing.
However, others rushed to defend the supermarket, suggesting most children would not understand the reference. One reply read: "It's a harmless joke." Another said: "It's a little bit of dark humour for those old enough to understand and those who aren't, it will bypass." And someone else added: "It's not even 'dark'. It's just cheeky, at worst.
Sharing a photo of the cheeky moment, another wrote: "Aldi never fail to deliver. Subtle. But genius. Well played. My immature mind giggled." Another Twitter user agreed: "I hope they don’t cut the carrot snowman bit out. It made me laugh out loud."
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