After years of honing his craft in Alaska Native art, one man is connecting with brand giants such as Vans, Lib Tech Snowboards, Volcom, Smartwool, Yeti, Google and more.
ANCHORAGE, Alaska - James Johnson is an Alaska Native artist who was born and raised in Juneau. The Tlingit creator now resides in the Lower 48 but through his work, he’s been noticed by some pretty big companies geared, in some ways, toward Alaskans.and carver who is taking Tlingit art to places it’s never been before, all while embracing his heritage and honoring his ancestors through his work.
“You dedicate your whole life to the art form and carrying it forward and that’s exactly what I’ve done and what I’m doing.” Over time, he has honed the craft that his ancestors in Southeast Alaska knew so well, and now, it has led Johnson to connect with brand giants such as Vans, Lib Tech Snowboards, Volcom, Smartwool, Yeti, Google and more. The theme of the Vans collection is the story of Raven releasing the sun into the sky.
Working with companies, he said, is an added benefit — his true passion is caring for his culture and its traditions by doing these traditional pieces, and being able to give back through that.
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