'If you're running around town, you're not going to be tottering in heels but you still want to look good.'
"We created this slimline footbed that is made of three different layers, and it's made from the highest-sports grade performance foams that you can get on the market. Normally they're only ever used in proper sports performance shoes.
Even though I had nearly 20 years of experience working in footwear, there wasn't really a factory that I knew at the time that was an absolute go-to, so I was starting from scratch again. And it took quite a while of trying to find the right people who had faith in our vision and what we wanted to do, and also met all our criteria.
What's the one piece of advice you would give to someone at the start of their entrepreneurial journey?
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