AI hype vs reality: What consulting firms should tell their clients

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AI hype vs reality: What consulting firms should tell their clients
Paul ZietsmanGenaiGenerative AI
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GenAI is transformative, but it's a tool, not a magic wand, says Paul Zietsman, technical director at cloudandthings.io.

AI hype vs reality: What consulting firms should tell their clients Paul Zietsman , Technical Director at cloudandthings.io.

“As a software engineer watching the explosion of generative AI, I've noticed a widening gap between the headlines and the harsh realities of implementation,” says Paul Zietsman, Technical Director at . While tools like ChatGPT and Claude have captured everyone's imagination, it's time for a pragmatic discussion about what GenAI can and cannot do for your business.Let's be honest: GenAI is revolutionary. It can generate code, write content and analyse data faster than any human. But it's not the magical solution vendors might have you believe. As Andrew Ng recently pointed out: "There are a lot more opportunities than there are people working on them.

Keep your pilot focused on a specific domain – avoid the temptation to build a "one bot to rule them all" solution.GenAI is transformative, but it's a tool, not a magic wand. Success comes from understanding its limitations and focusing on practical applications that solve real business problems. As a technical leader, your role is to cut through the hype and focus on sustainable, value-driving implementations.

Remember, the goal isn't to have the most advanced AI – it's to solve business problems efficiently and responsibly, says Zietsman.

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