AI Adoption Accelerates: CX Leaders Embrace Generative AI for Efficiency and Optimization

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AI Adoption Accelerates: CX Leaders Embrace Generative AI for Efficiency and Optimization
Generative AICXCustomer Experience
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A new report reveals that organizations are increasingly implementing generative AI to enhance customer experience (CX) and optimize strategies. While challenges remain, such as measuring ROI and ensuring team alignment, the adoption of AI is growing rapidly with a focus on automation and employee empowerment.

, 87% of global CX leaders believe that implementing generative AI is key to their customer experience and customer service teams, and 91% believe AI will help optimise CX strategies. This year’s report makes one thing clear: organisations are becoming more intentional and strategic about their use of AI to drive overall business value.

To address these roadblocks head-on, organisations have embraced new team structures and governance models. One of the most notable trends is the rise ofand dedicated AI boards or committees. While these specialised roles and groups are designed to help create policies and manage the complexity of AI adoption across departments, they may magnify some issues around team alignment — in fact, 38% of respondents cited a lack of alignment on strategic goals.

In addition to task automation, AI is playing a role in elevating employee performance. For example, nearly two in five organisations use AI-driven scoring to evaluate customer interactions and agent performance, while 46% employ AI-powered real-time guidance during live customer interactions. These tools are a critical part of boosting productivity, enhancing CX quality and improving the frontline employee experience.

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