New Edition remains the only vocal group in music history in which every member has scored a platinum or multiplatinum album. So why has it taken this long for them to capitalize on their legacy?
“This tour has been therapeutic for me,” says Brown. “We pray a lot. We talk a lot.”
“We know that ticket prices are high,” he adds, “which is why it’s been so surprising to us that people are actually taking the time to pay homage to New Edition.” Yet despite all the good will, New Edition has a few scores to settle. “There were times we were taken advantage of,” DeVoe says, about the group’s battles with the music industry. “Now we are making sure our budgets are right. We are paying attention to every penny that’s coming in, damn near to the concession stands. Even if we don’t have a piece of it, we are trying to understand it, because of the things that we’ve been through in our careers.
But once again, the money wasn’t adding up. New Edition soon discovered that they were not signed to MCA, but rather to their management’s production company Jump & Shoot. Each member had to borrow $100,000 from MCA to extricate themselves from yet another duplicitous deal.When it comes to the L.A.
“In 1983, there was no one else like us on TV or on the radio that our community could really relate to,” says Bell. “We weren’t really thinking about crossing over.”
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