After wins in trademark dispute, CoorsTek aims for more market share in hip-replacement products

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After wins in trademark dispute, CoorsTek aims for more market share in hip-replacement products
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Buoyed by favorable decisions in legal wrangling with a competitor, CoorsTek Bioceramics is expanding its Grand Junction manufacturing hub and is increasing production of its devices used in hip replacements.

“As a company and competitor, we respect patents and we respect the ability of people to have first use on products. But at some point, that runs its course,” said Jonathan Coors, CEO of CoorsTek.Although there’s still active litigation “going in multiple ways” between the two companies, Coors said CeramTec’s bids to maintain its trademark are being rejected across multiple jurisdictions.

CoorsTek, whose hip implants are also pink, says the color is the natural byproduct of the chromium oxide used to harden the ceramic parts. Coors declined to quantify the increases that CoorsTek, a privately owned company, is experiencing in business. However, he said the expansion of the Grand Junction factory will support the growth and that CoorsTek is poised to be “a sizable alternative supplier in the marketplace.”

More than 2 million hip replacements are done globally each year, Coors said. A large share of those occur in the U.S. and use ceramic parts. And a big share of the parts come from CeramTec.

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