After The GMC Hummer What Dead Name Should GM Resurrect? | Carscoops carscoops
General Motors, once burdened by an overabundance of brands, has now been whittled down to just a few. But since GMC has proven that subbrands can really work within the empire, what nameplates should the automaker bring back?was, in many ways, ahead of its time. Presaging the world’s obsession with big SUVs, the brand was a victim of the 2008 financial crisis.
But rather than being its own brand, Hummer is actually a subbrand within the larger GMC brand. Unbound by GMC styling, the Hummer can be its own thing without having to establish its own dealerships and experiences and that’s good news for fans of the Hummer. I think there are some answers here that aren’t too hard to imagine working well. The originators of the subbrand scheme, it seems, have been performance tuners. Think, BMW’s M division, and Audi’s RS department. Why not turn Pontiac into a tuning house, kind of like Dodge is doing with Direct Connection?
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