After the campaigns - who won the battle for hearts and minds?

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After the campaigns - who won the battle for hearts and minds?
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A vote for the ANC marks a chance for Ramaphosa and the liberation movement, while a vote for the DA marks a risky act of bravery and a vote for the EFF is a jump into the unknown and supporting a force that is slowly becoming unstoppable. SAElections2019

The election campaign finale’s over the weekend capped a somewhat demoralising campaign season, with messages belying the fierce contest for the hearts and minds of South Africans, in this the 6th democratic election.

Ramaphosa’s address was one in which the refrain “give me a chance” echoed, even though it was never explicitly stated, by the man who was Nelson Mandela’s first choice for president all those years ago. In doing so, Ramaphosa took the weight of a nation on his shoulders, amidst near-impossible odds.

While the hand of the Zuma faction in the party was known, the Sunday Times reported on a sworn affidavit which confirmed that Zuma and Magashule were active participants in the creation of the party. His message, delivered in his characteristic “Obama style”, was to those who are simply fed-up with placing their faith in the ANC, only to be betrayed and disappointed, yet at the same time fearful of an unimagined future of a country governed by anyone other than the liberation movement.It arguably should have been at the heart of the DA’s messaging from the beginning of its election campaign. It too was spot on, emotional and imploring.

Malema, after greeting the thousands gathered “in the name of economic freedom”, preached a message of victory and hailed his disciples.

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