Organizers expect a combined 15,000 people between two major venues
When: Thursday through SundayWhen the gates to Royal Athletic Park open today, the 1,460-day break between editions of the Rifflandia music festival will finally come to a close.
Blasko said he expects a combined 15,000 people between his two major venues. Royal Athletic Park will be activated for afternoon and early evening performances, while Electric Avenue, which includes Phillips Brewing, is home to late evening events. Tickets for both locations are selling at a greater clip than previous years, Blasko said. He credits that to the increased quality of the festival, in particular its two buzz-friendly acts: Lorde and Charli XCX.
O’Neal — who has 28 million followers on Instagram and 16 million followers on Twitter — is among a new breed of celebrity whose social media popularity can result in a considerable economic impact. What’s good for Rifflandia is also good for Victoria, to a degree, Blasko said. “When an artist says to their millions of followers across the world, ‘Hey I’m playing a festival in Victoria,’ that has value. Huge value.
Rifflandia was expected to return in 2020, after a planned absence in 2019, but the pandemic stretched the one-year break into three. Work on the upcoming instalment began in earnest one year ago, a stretch that gave Blasko and his team ample time to rethink and reset. Stand-up comedy on the Lafflandia stage, for example, has been added to each of the three days Electric Avenue is in operation.
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