Afrihost is the Internet service provider with the strongest brand in South Africa, followed by Telkom, Mweb, and Cool Ideas.
Research by Analytico revealed that Afrihost is the Internet service provider with the strongest brand in South Africa, followed by Telkom, Mweb, and Cool Ideas.It provides market research, network intelligence, and marketing insights that help companies make accurate and informed decisions.
As part of the survey, respondents were asked which ISP they would pick if they had to sign up for a new fibre service.Cool Ideas’ brand awareness surprised on the upside, considering it is a relatively new ISP without a strong presence outside the main metropolitan areas. Mweb had a strong showing among consumers with average technical knowledge but performed poorly among tech-savvy and non-technical people.
There are interesting trends lower down in the list. Telkom had a strong performance in all cities, except Cape Town, where it dropped from its usual second place to sixth.
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