African Bank says it has launched a new loyalty programme, Audacious Rewards, with the aim to improve the financial well-being of its customers.
The bank claims that the loyalty programme will create incentives for positive financial behaviour, including helping customers to improve their credit score.
African Bank said it has adopted an open architecture approach, partnering with organisations that can enhance its financial offerings to customers. “We believe that each and every customer is valuable,” said Darryl Adriaanzen, African Bank’s group executive: operations. “Loylogic and Pinnacle Rewards have succeeded in designing a programme which meets the requirements of accessibility, inclusivity and measurability and we can’t wait for our customers to get access to all the benefits it will bring them.
Audacious Rewards is already available to African Bank customers with a transactional MyWORLD account. The full rollout, which will feature an extensive rewards catalogue and incentives for positive financial behaviour, is scheduled to launch later this year, the bank said.
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