The negative coverage of African affairs, especially by the Western media entities, is depriving the continent's economies of an estimated US$4.2 billion annually, according to a study launched Thursday, October 10, Xinhua reports.
The negative coverage of Africa n affairs, especially by the Western media entities, is depriving the continent's economies of an estimated US$4.2 billion annually, according to a study launched Thursday, October 10, Xinhua reports.Compiled by Africa Practice, a strategic consulting firm, and Africa No Filter, an advocacy lobby, the study blames the stereotypical portrayal of the continent by Western media for eroding investors' confidence and stunting growth.
According to the study, the US$4.2 billion in losses occasioned by negative media coverage annually could fund the education of 12 million African children, and provide immunization to over 73 million children, higher than the combined populations of Angola and Mozambique. Improved media sentiment, according to the study, could reduce borrowing rates on the continent by up to 1 percent, boosting macroeconomic stability and investors' confidence.
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