'The battle between streaming and theatrical was inevitable. The big question now, going into AFM, is what the hell is going to happen to the business?'
MPX is betting on a future for theatrical. The L.A.-based production and sales group signed film slate deals with several international distributors ahead of AFM. Among them is a six-film deal for Australia and New Zealand with Pinnacle that includes horror-thrillerYou Might Get LostElectric Jesusalum Brian Baumgartner.
If indie film wants to survive, he argues, it has to find a way to make theatrical work. “The challenge is to figure out how to monetize in this marketplace,” he explains. “I think there are really great distributors out there who are entrepreneurs, who are not going to sit back and let the pandemic or streamers put them out of business.”
For the big independent distributors worldwide — the likes of Constantin and Leonine in Germany, Vivendi’s StudioCanal in France, BF Distribution in South America or Toho in Japan — the challenge at this market will be securing one blockbuster package from the tiny group on offer.
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