AEG's plans to grow its share of Europe's thriving festival business have moved up a gear with the promotion of Jim King to CEO of European Festivals, reporting to president of AEG Europe, Alex Hill.
LONDON -- AEG's plans to grow its share of Europe's thriving festival business have moved up a gear with the promotion ofLondon-based King has worked at AEG Presents for over a decade, most recently as executive vice president of Live Music, and oversaw the launch of AEG's flagship U.K. festival , Barclaycard presents British Summer Time Hyde Park, in 2013.
King's promotion to CEO of AEG's newly launched European festivals division will see him tasked with identifying and developing new opportunities in the festival market, as well as lead on talent and operations for the company's existing festival portfolio. , King will be part of a senior management team focused on growing touring business in Europe and the U.K.
"I really believe that AEG does something truly special when it comes to festivals. The music fans and the artists are always at the heart of our thinking and this has meant we have been able to curate shows that resonate with them and keep both coming back," said King in a statement.
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