Advertising Standards Authority acts on sexist mobile phone ads

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Advertising Standards Authority acts on sexist mobile phone ads
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The UK's Advertising Standards Authority has found several mobile phone game adverts likely to cause 'serious or widesp…

The UK's Advertising Standards Authority has found several mobile phone game adverts likely to cause"serious or widespread offence" due to harmful gender stereotypes.as having featured an"anime-style image of a young woman in a cage" in shackles and with torn clothing, which was singled out for particular criticism.

In all cases, the ASA ruled that the adverts could not appear again, with developers of said games warned not to feature sexist stereotypes which objectified and sexualised women.

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