A consumer complaint against Pick n Pay for a misleading advert for boxes of long life milk for R69,99 has been upheld by the Advertising Regulatory Board.
The Advertising Regulatory Board has sanctioned Pick n Pay for failing to indicate in its advertising that this special on boxes of long life milk could be limited to two per customer in some stores.A consumer complaint against Pick n Pay for a misleading advert for boxes of long life milk for R69,99 has been upheld by the Advertising Regulatory Board .
In its response to the complaint, Pick n Pay said that its pamphlets and catalogues claim offers were subject to stock availability. Its store managers were permitted to exercise their discretion to set a limit per customer when the stock of a product was running low. The ARB said its clause in the Code of Advertising Practice relating to misleading advertising claims states: “Advertisements should not contain any statement or visual presentation which, directly or by implication, omission, ambiguity, inaccuracy, exaggerated claim or otherwise, is likely to mislead the consumer.”
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