From Rupert Murdoch's News UK to McClatchy's chain of local newspapers across the United States, news publishers are attracting record numbers of readers as people in lockdown seek information about the coronavirus pandemic.
- From Rupert Murdoch’s News UK to McClatchy’s chain of local newspapers across the United States, news publishers are attracting record numbers of readers as people in lockdown seek information about the coronavirus pandemic.
Forecasts for global advertising growth this year have been revised down by $20 billion since March 12, according to market research firm eMarketer. It estimates ad spending growth of just 8.4% in China, where the outbreak began, the slowest since 2011. ViacomCBS-owned CBS News Digital has made some headway with marketers and agencies, said Christy Tanner, its executive vice president and general manager. “But it’s been more slow-going than most of us would like.”
Damon Reeve, CEO of the Ozone Project, which sells the online ad inventory of a majority of British national titles, said he had heard that advertising was being kept away from up to 60% of editorial content.
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