“Adult Animation Is in a Renaissance”: Warner Bros. Animation, Adult Swim and Max Execs Tease New Projects, Expanding the Medium to All Audiences

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“Adult Animation Is in a Renaissance”: Warner Bros. Animation, Adult Swim and Max Execs Tease New Projects, Expanding the Medium to All Audiences
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During the Annecy International Animated Film Festival and Market, the execs discuss the impact of streaming and their latest projects: “Our mission is to keep advancing what the medium is doing. The challenge of that is making it a success.”

During a Friday panel at the Annecy International Animated Film Festival and Market, where Ouweleen, along with Suzanna Makkos, EVP, original comedy and adult animation at Max and Adult Swim, and Peter Girardi, EVP, alternative programming for Warner Bros. Animation, teased their respective slates, that shift in industry attitudes became clear as the studio and distributors embraced both more multigenerational shows, that are “rewatchable” and “travel globally,” according to Ouweleen.

On the Friday Annecy panel, renewal and date announcements abounded for the programming looking to capture that audience. That includes, which scored a season two order; the sophomore season of Bill Lawrence, Phil Lord and Christopher Miller’sBut the companies’ interest in adult animation beyondwas clearest with two Warner Bros. Animation projects: James Gunn and Peter Safran’s upcoming DC animated Max series,Get Jiro!“It’s definitely a new lane for us.

Like Bourdain, Gunn is a fan of comics, but also animation, even if he hasn’t spent much of his career working in it. For Makkos, it’s his commitment and excitement, as well as his knowledge of this specific property, that made them eager to work with him in the space. “He knew— one of his favorite comics — when he took over the DC Universe,” she says. “He literally wrote the episodes. He has cast the voices. He’s designed the art. He’s so passionate about it.

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