All of a sudden, Facebook ads are doing better, despite Apple's ATT.
Facebook recovering from Apple's App Tracking Transparency
For those of you who don't know, with iOS 14.5, Apple introduced a feature dubbed App Tracking Transparency , which allowed iPhone and iPad users to opt-out of tracking of their activity for targeted ads. Before this change, apps could track you across websites in order to offer you relevant ads, but Apple's feature prevented that. And, as you can imagine, a vast majority of iOS users decided they didn't want to be tracked.
Facebook was among the companies that vocally disagreed with ATT, accusing Apple of harming small businesses with the move. And, as we could see later, Facebook ended up suffering quite a lot from ATT, and its ad revenue dropped significantly.because investors started selling their Facebook stock. However, things seem to be starting to improve, at least according to some small businesses owners on Facebook or Instagram. Many small businesses are claiming that their ads are performing better than usual. The reason for this change is... surprise, surprise – unknown at the moment., so they can maximize performance of ads. At the same time, many advertisers are reportedly still skeptical, but Meta seems to be working hard to maintain the improvement.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Apple must face claims it bars outside heart-rate apps from Apple Watch -U.S. judgeA federal judge on Monday said Apple Inc must face a Silicon Valley company's claims it illegally monopolized the U.S. market for heart rate monitoring apps for its Apple Watch.
Read more »
The Pulse With Bill Anderson: The Pulse with Bill Anderson: Jon Dorenbos on Apple PodcastsThis week on ThePulseWithBillAnderson BillAFox29 welcomes long-time Eagles long snapper, 2 time Pro Bowler, professional magician & keynote speaker JonDorenbos. Hear him talk about how he uses the challenges from his life to help others Apple Podcasts:
Read more »
Apple Podcasts to Provide Follower Metrics Beginning in AprilPodcast creators will be able to see how many followers their shows have earned over specific time spans, as well as data on time spent listening based on those who do or do not follow the show.
Read more »
Apple Watch Series 8: Powerful But There’s A Catch, Insider ClaimsThe next Apple Watch is expected this fall and a reliable analyst claims that its power will lead to an unexpected casualty.
Read more »
Apple acquires UK open banking startup Credit KudosCredit Kudos becomes the latest European open banking startup to be snapped up by a US acquirer.
Read more »