Adobe has announced three new Firefly generative AI models that aim to provide companies with commercially safe tools to automate labor-intensive design tasks.
Adobe is going all in on AI, announcing three new generative AI models today that add powerful features to Illustrator and Adobe Express and vastly improve Photoshop’s text-to-image capabilities. During the company’s Adobe Max event on Tuesday, Adobe unveiled its Firefly Image 2 model — the latest version of the original Firefly AI image generator that powers popular features like Photoshop’s Generative Fill — alongside two new Firefly models for generating vector images and design templates.
Still, it seems there’s very little to actually prevent users from mimicking protected content right now, which may drive a bigger wedge between Adobe and creatives who oppose having their style replicated by AI. Currently, this system seems to be more about limiting Adobe’s liability than preventing copycat behavior in the first place. Firefly Image 2 is available to try today via the web-based Firefly beta and is “coming soon” to Creative Cloud apps.
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