Adobe Inc said on Thursday it had signed a deal with semiconductor Qualcomm Inc as a customer for its cloud-based marketing software.Once best known for tools like Photoshop used to create websites and digital marketing materials, Adobe has expanded its business to include software for managing those mat
Adobe Inc said on Thursday it had signed a deal with semiconductor Qualcomm Inc as a customer for its cloud-based marketing software.
The subscription-based marketing software helped Adobe become one of the few software companies founded in the 1980s to navigate the transition to the modern cloud era and has helped nearly double its revenue since 2018. That means that Qualcomm is trying to court customers in a variety of industries. One part of the company's website might need to show Android software developers how to work with Qualcomm's latest mobile phone chips, while another part of its website might need to have a portal where engineering teams automotive companies can order test systems for developing self-driving cars.
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