Adobe rolls out AI to transform video editing

The Adobe Firefly AI focuses on practical use-cases to make the lives of video editors easier, and their work faster.

The software integrates into apps like Premier Pro and can be used to generate a number of pratical video effects.Generating images through software used to be mindblowing, but that was so last year and we’re past that now. The new hotness is AI video generation, and while there are many fly-by-night almost-video generators that can create quick motion graphics, only a handful of companies are making the real thing, and more importantly, are able to package and sell it.

In a demo video highlighting updates to the software released on YouTube last month, Adobe shares how Firefly can be used to generate not just short videos, but effects that can overlayed on top of your own videos, like fire or flashy graphics, simply using prompts. Mattel in particular is using Adobe’s image generator to create packaging for new models of Barbie toys, as per a

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