Brands can train Firefly using their own company assets.
Firefly for Enterprise is a new offering that allows businesses to custom-train Adobe’s generative AI with their own branded assets.a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.Adobe has unveiled a new platform for its Firefly generative AI model that’s designed to help organizations address the growing demand for content creation across their workplace.
Adobe’s Firefly model is currently being utilized in several ways, including text-to-image generation and instant editing features like recoloring vector images.“Enterprise leaders expect content demands will increase by five-fold over the next two years, making it imperative for them to drive efficiencies internally,” said David Wadhwani, president of digital media business at Adobe.
Adobe doesn’t have exact pricing to share for Firefly for Enterprise yet, but Ashley Still, senior vice president of digital media at Adobe, confirmed tothat licenses that can be deployed broadly to employees will be available to brands for a flat price, which will be based on the needs and size of the organization. There is also no confirmed release date for Firefly for Enterprise — only that it will launch sometime after Firefly comes out of beta.
This new enterprise-level product isn’t an unexpected move from Adobe, especially if you’re already familiar with its Firefly AI model. Adobe created Firefly to be safe for commercial use by training it on Adobe Stock images, openly licensed content, and content without copyright restrictions within the public domain. That sets it apart from many other generative AI models, such as
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