On Wednesday, Adobe announced it was taking its Firefly AI out of beta and rolling it out commercially across its Creative Cloud, Adobe Express, and Experience Cloud platforms.
Adobe is pitching Firefly's adaptability as a key selling point for its enterprise customers. The creative software firm said Firefly can be customized by training it on clients' unique brand assets and content libraries. This allows the AI to generate tailored graphics and media that align with companies' visual identities. Adobe is collaborating closely with major partners, such as Accenture, NASCAR, and Nvidia, to develop Firefly models optimized for their branding and workflows..
Aligning with payment models from rival AI systems, Adobe is introducing Generative Credits, tokens allowing users to generate a certain number of images per month with the AI. The most popular, Creative Cloud plan with access to all apps will have access to 1,000 monthly credits, while Express Premium plans will come with a monthly allotment of 250 credits. Free Adobe accounts will also receive 25 credits per month. Additional credits can be purchased if desired.
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