adidas Unites Messi, Beckham & Bellingham In Inspirational Campaign
didas launches the next chapter of its brand campaign as it continues its ambition to help disarm negative pressure in sport. The new campaign is headlined by a new brand film featuring Jude Bellingham, Lionel Messi, Gianluigi Donnarumma, Giovanni Reyna, Ousmane Dembélé and Pedri – amongst others - it aims to inspire next-gen athletes to overcome pressure and fuel their love for the beautiful game. It's narrated by England legend and longtime adidas ambassador, David Beckham.
Leveraging this insight, adidas introduces a new brand film featuring football stars and rising talents set to represent their countries this summer. Set against the iconic melody of Queen ft. David Bowie’s"Under Pressure," the film showcases moments of brilliance from football icons like Lionel Messi and emerging talents like Florian Wirtz and Gio Reyna, demonstrating the power of channeling pressure to achieve greatness.
Additionally, Real Madrid's superstar debuts his first signature adidas apparel, a premium high-necked track top from the 'JB Originals' range, set to launch soon.A recent study by adidas and leading sport neuroscientists, neuro11 revealed the impact that pressure can have on the performance of elite and grassroots athlete. Dr Niklas Häusler, co-founder of neuro11 says:
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