The active giant is donating “a significant amount” of the proceeds to groups combating discrimination and hate.
included “seeking feedback and listening to a diverse group of employees, organizations, communities and consumers for how to responsibly manage the existing product.”
The company went ahead with orders that it already committed to so as to protect its suppliers. Ultimately it decided to sell the goods, with “a significant amount” of the proceeds to be donated to groups combating discrimination and hate, including the Anti-Defamation League and the Philonise and Keeta Floyd Institute for Social Change. , said: “Selling and donating was the preferred option among all organizations and stakeholders we spoke to.
Jonathan A. Greenblatt, CEO of the Anti-Defamation League, said: “At a time when antisemitism has reached historic levels in the U.S. and is rising globally, we appreciate how Adidas turned a negative situation into a very positive outcome. They have shown real thoughtfulness in engaging with community organizations working to combat this pernicious and stubborn hatred.
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