The German sportswear brand has been in a predicament over what to do with millions of Yeezy brand shoes sitting in storage after their sale was put on hold following the company's high-profile split with Kanye West last year.
Adidas has said it plans to sell some of its Yeezy trainers and merchandise from its defunct partnership with Kanye West and donate some of the proceeds to charity.after it cut ties with West over his antisemitic comments late last year.
Millions of Yeezy brand shoes with a retail value of €1.2bn are sitting in storage after their sale was put on hold - with their value in the resale market rocketing after production stopped, with some models more than doubling in price.over the rapper, now known as Ye, contributed to the company's first annual loss in more than three decades.
Adidas chief executive Bjoern Gulden said burning the goods"would not be a solution" and said the firm is trying to sell some of the merchandise"over time", adding that proceeds would be donated to international organisations thatExplained: Kanye West's antisemitism controversywas among a string of companies which cut ties with the 45-year-oldYeezy trainers have been a big hit for the company and are much sought after on the used market, routinely selling for hundreds of...
Mr Gulden said at the company's annual shareholder meeting that it had yet to be determined when and how the planned sale would proceed.He said the company had decided against donating the sneakers to avoid them reaching the market in a roundabout way.By selling some of the stock, the company is potentially minimising a $700m loss this year, but it is unclear how
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