Adidas CEO Bjørn Gulden said during the company's annual meeting in Germany that burning the goods is not a solution.
LiveNOW from FOX's Josh Breslow spoke with Pamela Nadell, the director of the Jewish studies department at American University about the impact on the Jewish community.Adidas has announced that it will be selling parts of its Yeezy product line and donating all proceeds to charity.
The move comes after the company split from the brand’s founder Kanye West and ended its Yeezy business in October. During the sportswear giant’s Annual General Meeting in Germany Thursday, CEO Bjørn Gulden said that the company has found a solution. "... For the last four months we have been trying to find solutions on what to do with it. Burning the goods is not the solution," Gulden said in German. "Now, talking to all the NGOs, and a lot of organizations that have been hurt by Kanye, they all say, no, that's not the solution. What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that was also hurt by Kanye's statements.
"But I think burning the products is not the point. And we will update you as soon as that decision is made," he added.
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